With the enormous amount of video content now available online, Google has stepped up to the challenge of developing a search engine that can actually index the audio content contained within video files. Although it has some way to go, GAudi represents a whole new era in terms of search engine optimisation for video. read more…
It doesn’t matter how enthusiastic you are about search engine optimisation, unless it is your sole purpose in the company you work for, carrying out search engine optimisation in-house isn’t going to give you a satisfactory return on your investment. Before you know it you’ve spent a sizeable amount of time dedicated to promoting your site and you don’t have too much to show for it. read more…
This week will see the launch of yet another new website using The Slugger - our Content Management system. Slim Jims is an Upmarket Dive Bar in London. Although to be honest, we did have a few arguments defining what is meant by a “Dive Bar”. read more…
The first thing any online marketer should do with a site is install website analytics. The sooner you do this the better – if you are taking on a project and it isn’t already installed on a site then you should recommend it to be installed before you start. This way you will have some real data before you start your campaigns (organic or paid) and you will have a much better idea of how the site is performing.  Before you start any SEO campaign it’s vital to understand what kind of visitors the site gets and how long those visitors spend on the site this way you can improve on any results the site is getting and it may give you an insight into which keywords actually generate quality traffic.
There is a secret to using the Google Advertising Platform and it’s called conversion tracking. I’m sure most people who use PPC have heard of this, but i’m also betting most people who advertise using the Google platform ignore it completely. Or at least that is what I have come to see in most accounts that come my way.
Essentially conversion tracking is the measure of your success. How do you know if what you are doing is working? Is it your deft advertising skills that are responsible for all those online purchases from your website. Wouldn’t it be nice to prove it? read more…
Is your company using WordPress for your it’s blog?
Are you set up as a user and able to add posts?
Do you think that your posts are anonymous just because your name does not appear on the blog itself?
Google Launched it’s new browser today, and I made sure I was one of the first to download it and take a look.
Last week we were asked to start a new SEO campaign on one of our older websites (Tanning Beauty). This task would involve all of the usual SEO work, including rewriting URL’s, optimising text for keywords, and ensuring the meta-data was correct.
The problem I faced was that the website had been written two years ago, using a much earlier version of our Content Management System (The Slugger). The issues I considered before allowing our SEO team to implement the SEO campaign was whether or not to upgrade the website to use the current Slugger methodologies.
The great thing about building your own software is that you can do what you want with it.
For example, last week we identified a problem with information gathering from one of our clients.
The client wanted to move forward with a number of websites but getting the information we needed to build the spec and start the work was becoming arduous!
So, today we introduced a fantastic new sitemapping feature into our Content Management System that allows our clients to build the structures of their websites. In addition to this we have developed a smart question and answer application that allows us to determine exactly what the requirements for a website are.