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You are currently browsing thearchives for October, 2008.

Measuring Your Sites Success with Google Analytics

Posted on October 27, 2008. 0 comments

The first thing any online marketer should do with a site is install website analytics. The sooner you do this the better – if you are taking on a project and it isn’t already installed on a site then you should recommend it to be installed before you start. This way you will have some real data before you start your campaigns (organic or paid) and you will have a much better idea of how the site is performing.  Before you start any SEO campaign it’s vital to understand what kind of visitors the site gets and how long those visitors spend on the site this way you can improve on any results the site is getting and it may give you an insight into which keywords actually generate quality traffic.

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The Best Kept Secret Of Pay Per Click Advertsing

Posted on October 20, 2008. 0 comments

There is a secret to using the Google Advertising Platform and it’s called conversion tracking. I’m sure most people who use PPC have heard of this, but i’m also betting most people who advertise using the Google platform ignore it completely. Or at least that is what I have come to see in most accounts that come my way.

Essentially conversion tracking is the measure of your success. How do you know if what you are doing is working? Is it your deft advertising skills that are responsible for all those online purchases from your website. Wouldn’t it be nice to prove it? read more…