In-House or Outsource SEO?
Posted 1 year, 8 months ago at 6:16 pm. 0 comments
It doesn’t matter how enthusiastic you are about search engine optimisation, unless it is your sole purpose in the company you work for, carrying out search engine optimisation in-house isn’t going to give you a satisfactory return on your investment. Before you know it you’ve spent a sizeable amount of time dedicated to promoting your site and you don’t have too much to show for it.
One of the biggest problems learning search engine optimisation is who to believe. With every other blogger claiming to be an SEO guru and purporting the merits of their approach, it’s really quite difficult to decide what works and what doesn’t. The best approach is to learn for yourself which means a large amount of time and some possible large scale errors.
Employing a professional and using their knowledge, experience and skills to promote your company online is an economy of scale. Ultimately if you chose the right expert, then the money you get out will far exceed the money you invested.
However, outsourcing your SEO needs can be an equally risky decision. There are endless stories of companies that have jumped at the first “expert†claiming to get them first position results in Google ending with large amount of money being spent on worthless long-tail search results with no benefit to traffic or sales.
Below are a few examples of what you should be looking for in an SEO company:
Ask for examples
Ask your potential SEO partners to give concrete examples of search results they have achieved or campaigns they have carried out and ask how successful these campaigns were in terms of the increased revenue they produced. Go one step further and ask for positive testimonials from previous clients.
Get the Specifics
What methods do your SEO company plan to employ – are these white hat techniques and are they up with current trends in search engine optimisation. How long do they expect the search engine optimsation campaign to last. This requires a certain amount of flexibility on your part too, as search engines are not always easy to predict and any projections are purely estimates.
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Adapted from an original article in Search Marketing Standard.