The Best Kept Secret Of Pay Per Click Advertsing

Posted on October 20, 2008. 0 comments

There is a secret to using the Google Advertising Platform and it’s called conversion tracking. I’m sure most people who use PPC have heard of this, but i’m also betting most people who advertise using the Google platform ignore it completely. Or at least that is what I have come to see in most accounts that come my way.

Essentially conversion tracking is the measure of your success. How do you know if what you are doing is working? Is it your deft advertising skills that are responsible for all those online purchases from your website. Wouldn’t it be nice to prove it? read more…