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With the enormous amount of video content now available online, Google has stepped up to the challenge of developing a search engine that can actually index the audio content contained within video files. Although it has some way to go, GAudi represents a whole new era in terms of search engine optimisation for video. read more…
It doesn’t matter how enthusiastic you are about search engine optimisation, unless it is your sole purpose in the company you work for, carrying out search engine optimisation in-house isn’t going to give you a satisfactory return on your investment. Before you know it you’ve spent a sizeable amount of time dedicated to promoting your site and you don’t have too much to show for it. read more…
The first thing any online marketer should do with a site is install website analytics. The sooner you do this the better – if you are taking on a project and it isn’t already installed on a site then you should recommend it to be installed before you start. This way you will have some real data before you start your campaigns (organic or paid) and you will have a much better idea of how the site is performing.  Before you start any SEO campaign it’s vital to understand what kind of visitors the site gets and how long those visitors spend on the site this way you can improve on any results the site is getting and it may give you an insight into which keywords actually generate quality traffic.